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How to export import is a broad question. It's not easy to answer. When
you export to different countries, the answer can be quite different.
However, there are some fundamental rules and procedures in trading
goods internationally. The following are some important information on
how to export to China. First of all, if you just started the “export to China” business, you should pay
certain attentions to “risk control”. The key measure for the risk control is to craft a well considered business plane for the entire export
to China process.
We have prepared the following “how to export to China” procedure in an attempt to assist you, the exporters from the rest part of the world to succeed and profit in the huge yet challenging Chinese market.
How to export to China - step 1: comprehensive market research of the
related Industries in China. Trading goods in China may be quite
different from trading goods in your own country.
It is critical to conduct extensive studies on the conditions of the market that
you are interested to enter before moving forward with any further
steps. It is a common sense that the developing China has enormous
markets for the products and services across almost every industrial
sectors. However, certain categories of the products manufactured
overseas may not fit in that market very well due to rather sharp
differences in consumer’s spending habit, product functionality expectations and pricing structures. Certain
goods may even not be competitive enough to export to Chinese market although they
might have far superior quality comparing to the similar products already there. In addition, the process required for
exporting certain goods to China appears to be very difficult and complicated, which may cause
your export effort to fail in the end.
How to export to China - step 2: market entry strategies.
Market entry strategies are essential to the success of your “export to China” business. There are many
approaches you may consider when planning the entry of your products into China’s market.
You can set up an office in China to have your own import export work
forces to trading activities. You can also export goods to China through
local partners such as distributors, retailers and wholesalers. The
second option might be a wise one as this may reduce initial risks when
you export goods to China for the first time. Therefore, a reliable, trustworthy and capable Chinese partner is the critical factor in the success of
export to China. Nevertheless, due to lack of information about potential partners, significant differences in enterprise cultures, and language barriers, finding
a good Chinese partner may not be an easy task.
How to export to China - step 3: Establishment of sales channel and
sales network; determine the best channels to enter into the Chinese market and establish and develop such channel and network.
The following is a flow chart illustrating how to export to China. In
fact, this can be a general "how to export" illustration, applicable to
export to many other countries. |
