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 With
a history of nearly twenty years, Beijing International Automotive Exhibition
(Auto China) has achieved continuous growth. Auto China started with product
exhibition and has evolved into a showcase for auto companies to promote
the corporate image and release the business strategies. It has also become
a platform for the exchange of world's most cutting-edge innovative technologies
and an arena for competitive brand promotion. The show, with higher-level
quality of exhibits, enjoys wider recognition now. Many multinational auto
companies have ranked “Auto China” as one of the world's leading auto shows.
Characterized with state-of-the-art exhibits, great variety of brands and
innovative ideas of internationalization, the Auto China has become a brand
demonstration with good reputation around the world. It plays an important
role in the development of China automotive industry and the country's own
automobile brands. It also facilitates the exchange and cooperation between
domestic and foreign automotive industries and boosts the development of
China's exhibition industry. In 2006, Auto China refreshed various records
in China Automotive exhibitions especially in terms of exhibition scale,
the number of exhibitors, visitors and journalists, as well as the quality
of exhibits. It received positive feedback both at home and abroad. Officials
from central government paid visits to the show and sang highly of the positive
role it has played. The Auto China 2006's success has indicated that China,
as an integral part of global automotive market, has been attached with
great importance by the automotive multinationals. World debut of ten new
models at the show underlines China's significant position in multinational
companies' marketing strategies. At the show, Chinese automotive groups
demonstrated their capabilities and determination to reach the forefront
of the world's advanced automotive industry.
China has become the world's third largest auto producers and second largest
auto market in recent years. Auto industry has also become the pillar industry
of the national economy, playing an important role in promoting economic
growth, adjusting industrial structure and improving people's life. Successful
holding of Auto China means a lot to strengthening cooperation and exchange
in the world's auto industry, as well as to promoting the healthy development
of China's auto industry and market. Efforts should be made to further boost
the effect and service quality of the show, and build it into the world's
top-rate auto event.
Core Values of the Exhibition: The centralized, complete and high-level
show of the international auto industry and other related industries; to
demonstrate the new technologies, new products and new level of the domestic
and international auto industry; to arouse the attention of global media;
to organize forums and technical seminars, establishing an exchange platform
for the industry; to serve market and worldwide auto consumers.
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